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Dynamic email marketing content revealing different products to different subscribersPredictive suggestions suggesting products before consumers searchAutomated campaigns set off by specific behavioral signalsReal-time spending plan allocation to the best-performing creative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outshining typical project norms.
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