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Dynamic e-mail marketing material revealing various items to various subscribersPredictive recommendations suggesting items before consumers searchAutomated projects triggered by particular behavioral signalsReal-time budget allowance to the best-performing innovative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outshining typical project norms.
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